{"product_id":"alternative-lending-demystified-danielle-nickson-9798262747306","title":"Alternative Lending Demystified: Crowdfunding, Loans, Bonds: How small businesses can raise money without losing their minds","description":"\u003cp\u003eFunding your business shouldn't feel like a guessing game.\u003c\/p\u003e\u003cp\u003eWhether you're running a small manufacturing shop, a busy café, a growing recruitment agency, or a service business that's finally starting to scale - sooner or later, you'll hit a point where the money you have doesn't quite stretch to the money you need.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAlternative Lending Demystified\u003c\/i\u003e strips out the jargon and the noise to show you what's really out there - \u003cb\u003ecrowdfunding, loans, bonds, invoice finance, grants, and more\u003c\/b\u003e - and how to make them work for you without losing your mind.\u003c\/p\u003e\u003cp\u003eInside, you'll find: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003ePlain-English breakdowns\u003c\/b\u003e of every major funding route, with real examples from UK businesses.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow to \u003cb\u003eget your books, forecasts, and pitch ready\u003c\/b\u003e so lenders, investors, and platforms take you seriously.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eThe truth about \u003cb\u003eshort-term loans, invoice finance, and bonds\u003c\/b\u003e - what works, what to avoid, and how to keep control.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003ePractical steps to \u003cb\u003ematch the right funding to the right moment\u003c\/b\u003e, whether you're plugging a short-term cash gap or planning for growth.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eReal stories, real numbers, and no Shoreditch nonsense - just straight, actionable advice for owners who need clarity, not buzzwords.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis isn't theory. It's a toolkit - written for real businesses in the real world, where time is short, margins are tight, and every decision matters.\u003c\/p\u003e\u003cp\u003eIf you're ready to stop guessing, start planning, and finally feel in control of your funding options, this book is for you.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Danielle Nickson\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798262747306\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/28\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 94\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.19d","brand":"Danielle Nickson","offers":[{"title":"Paperback","offer_id":48997107237119,"sku":"9798262747306","price":9.44,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/alternative-lending-demystified-danielle-nickson-9798262747306","provider":"WR Book House","version":"1.0","type":"link"}