{"product_id":"alternative-market-research-methods-alison-lawson-9781138843721","title":"Alternative Market Research Methods: Market Sensing","description":"\u003cp\u003eTraditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. \u003ci\u003eAlternative Market Research Methods: Market sensing\u003c\/i\u003e is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. \u003c\/p\u003e\u003cp\u003eThis book, the first text dedicated to the topic, explains market sensing simply and practically and demonstrates how it can benefit researchers. It teaches non-mainstream and alternative research methods which facilitate innovative research design, and achieves deep insights into the mindsets of consumers. The methods explored in this book include: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eemotional scaling;\u003c\/li\u003e \u003cli\u003ediscourse analysis;\u003c\/li\u003e \u003cli\u003econsumer ethnography;\u003c\/li\u003e \u003cli\u003esocial media networks;\u003c\/li\u003e \u003cli\u003enarrative and story telling;\u003c\/li\u003e \u003cli\u003egamification.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eWith a wealth of case studies and pedagogy to aid student learning, as well as online teaching aids including PowerPoint presentations and video content, this ground-breaking textbook is an essential resource for anyone that wants to expand their repertoire of marketing research methods to create a research project that will be original and insightful.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alison Lawson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138843725\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138843721\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/15\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.90d","brand":"Alison Lawson","offers":[{"title":"Paperback","offer_id":48443271676159,"sku":"9781138843721","price":73.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b6e5516e-a717-405d-bd68-630ede23d007.jpg?v=1777204400","url":"https:\/\/www.whiterainbookhouse.com\/products\/alternative-market-research-methods-alison-lawson-9781138843721","provider":"WR Book House","version":"1.0","type":"link"}