{"product_id":"amazon-advertising-stan-lock-9781705476147","title":"Amazon Advertising: An Author's Guide to Selling More Books - How to Make Your Ads Work","description":"How to turn your Amazon Ads into a well oiled machine that earns you money while you sleep!\u003cp\u003eI'll cut to the chase. Amazon Ads work, plain and simple. You just need to understand the system. Here are just some of the things this book will show you...\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnderstand Amazon search: \u003c\/strong\u003e This is where most buyers start but it's not as straightforward as you might think.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCategories: \u003c\/strong\u003e Learn the importance of categories and how they affect sales.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRelevancy: \u003c\/strong\u003e Easy to get wrong. Bad news when you do. Learn what it is and why it's so important.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCopywriting: \u003c\/strong\u003e Learn the basics of creating better sales copy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSponsored Ads: \u003c\/strong\u003e Understand the difference types of Ads and their limitations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimisation: \u003c\/strong\u003e Ads don't always start out perfect. Learn how to interpret the dashboard data and refine your ads over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReports: \u003c\/strong\u003e Learn how to use reports to filter out the things that aren't working and improve the things that are.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat to do if all else fails: \u003c\/strong\u003e I won't lie, it can happen. If it does, then there will be only a handful of possible causes. I'll show you how to pinpoint them.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApparently, a picture is worth a thousand words. That's handy ...\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIncludes over 100 images and screenshots.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYou've done the writing. Now it's time to do the selling. Get started now.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stan Lock\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1705476147\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781705476147\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/31\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 194\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.41d","brand":"Stan Lock","offers":[{"title":"Paperback","offer_id":47087676457215,"sku":"9781705476147","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7381a503-190a-4711-b391-73113c72d31b.jpg?v=1753850491","url":"https:\/\/www.whiterainbookhouse.com\/products\/amazon-advertising-stan-lock-9781705476147","provider":"WR Book House","version":"1.0","type":"link"}