{"product_id":"america-in-jerusalem-anat-first-9780739133255","title":"America in JeruSALEm: Globalization, National Identity, and Israeli Advertising","description":"In \u003ci\u003eAmerica in JeruSALEm\u003c\/i\u003e, the authors examine the effects of globalization and Americanization on the national identity of small nations. Using Israel as a case study, First and Avraham analyzed the changes in Israeli advertising over the past two decades. They found that since the '90s, Israeli advertisers began using American symbols, values, sights, and heroes to promote diverse products without any consideration of the place they were actually made. The perspective offered in this book-a consideration of advertising as a locus of the tension between national identity and globalization\/Americanization-is an innovative one, generating a model that can be used to analyze national identity through advertising in the age of globalization\/Americanization. Although many books have focused on numerous aspects of Israeli society, \u003ci\u003eAmerica in JeruSALEm\u003c\/i\u003e offers a new and accessible perspective on the changes in Israeli identity.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anat First,Eli Avraham\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 073913325X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780739133255\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lexington Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/16\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 156\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.20w x 0.70d","brand":"Anat First","offers":[{"title":"Hardcover","offer_id":48437992358143,"sku":"9780739133255","price":115.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_17e3096e-f874-4057-a0af-c47dc69d13be.jpg?v=1777168061","url":"https:\/\/www.whiterainbookhouse.com\/products\/america-in-jerusalem-anat-first-9780739133255","provider":"WR Book House","version":"1.0","type":"link"}