{"product_id":"american-patriotism-and-corporate-identity-winfried-herget-9783631776940","title":"American Patriotism and Corporate Identity in Automobile Advertising: What's Good for General Motors Is Good for the Country and Vice Versa?","description":"\u003cp\u003eThe purpose of this study is to explore how automobile manufacturer General Motors (GM) has framed its corporate identity in domestic ads to convey the 'American brand' image. The author argues that GM has continuously used a patriotic framing in its self-representations, linking itself and its products to the well-being of the country.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Winfried Herget, Markus Weik\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3631776942\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783631776940\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Peter Lang Gmbh, Internationaler Verlag Der W\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/14\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 362\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 6.10w x 1.30d","brand":"Winfried Herget","offers":[{"title":"Hardcover","offer_id":44131569172735,"sku":"9783631776940","price":88.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c3c77f14-4bf1-4f5c-8cf8-d121044118f7.jpg?v=1687475179","url":"https:\/\/www.whiterainbookhouse.com\/products\/american-patriotism-and-corporate-identity-winfried-herget-9783631776940","provider":"WR Book House","version":"1.0","type":"link"}