{"product_id":"american-sports-in-an-age-cory-hillman-9780786498888","title":"American Sports in an Age of Consumption: How Commercialization Is Changing the Game","description":"\u003cp\u003e Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands.\u003c\/p\u003e\u003cp\u003e The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves.\u003c\/p\u003e\u003cp\u003e Instructors considering this book for use in a course may request an examination copy here.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cory Hillman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0786498889\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780786498888\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McFarland \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/27\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 204\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.70d","brand":"Cory Hillman","offers":[{"title":"Paperback","offer_id":48086859546879,"sku":"9780786498888","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_78578b4d-aaf9-47f4-843f-d8d49e6b4fc5.jpg?v=1769096994","url":"https:\/\/www.whiterainbookhouse.com\/products\/american-sports-in-an-age-cory-hillman-9780786498888","provider":"WR Book House","version":"1.0","type":"link"}