{"product_id":"american-wine-economics-james-thornton-9780520276499","title":"American Wine Economics: An Exploration of the U.S. Wine Industry","description":"The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of American culture. \u003ci\u003eAmerican Wine Economics\u003c\/i\u003e is intended for students of economics, wine professionals, and general readers who seek to gain a unified and systematic understanding of the economic organization of the wine trade. \u003cbr\u003e\u003cbr\u003eThe wine industry possesses unique characteristics that make it interesting to study from an economic perspective. This volume delivers up-to-date information about complex attributes of wine; grape growing, wine production, and wine distribution activities; wine firms and consumers; grape and wine markets; and wine globalization. Thornton employs economic principles to explain how grape growers, wine producers, distributors, retailers, and consumers interact and influence the wine market. The volume includes a summary of findings and presents insights from the growing body of studies related to wine economics. \u003cbr\u003e\u003cbr\u003eEconomic concepts, supplemented by numerous examples and anecdotes, are used to gain insight into wine firm behavior and the importance of contractual arrangements in the industry. Thornton also provides a detailed analysis of wine consumer behavior and what studies reveal about the factors that dictate wine-buying decisions.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e James Thornton\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0520276493\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780520276499\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of California Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/18\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.40w x 1.10d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 06\/01\/2014","brand":"James Thornton","offers":[{"title":"Hardcover","offer_id":43919951855871,"sku":"9780520276499","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_fa05368c-ca39-4447-97fc-29840f93444d.jpg?v=1680812817","url":"https:\/\/www.whiterainbookhouse.com\/products\/american-wine-economics-james-thornton-9780520276499","provider":"WR Book House","version":"1.0","type":"link"}