{"product_id":"americas-corporate-art-jerome-christensen-9780804778633","title":"America's Corporate Art: The Studio Authorship of Hollywood Motion Pictures (1929-2001)","description":"\u003cp\u003eContrary to theories of single person authorship, \u003ci\u003eAmerica's Corporate Art\u003c\/i\u003e argues that the corporate studio is the author of Hollywood motion pictures, both during the classical era of the studio system and beyond, when studios became players in global dramas staged by massive entertainment conglomerates. Hollywood movies are examples of a commodity that, until the digital age, was rare: a self-advertising artifact that markets the studio's brand in the very act of consumption.\u003c\/p\u003e \u003cp\u003eThe book covers the history of corporate authorship through the antithetical visions of two of the most dominant Hollywood studios, Warner Bros. and MGM. During the classical era, these studios promoted their brands as competing social visions in strategically significant pictures such as MGM's \u003ci\u003eSingin' in the Rain\u003c\/i\u003e and Warner's \u003ci\u003eThe Fountainhead\u003c\/i\u003e. Christensen follows the studios' divergent fates as MGM declined into a valuable and portable logo, while Warner Bros. employed \u003ci\u003eBatman\u003c\/i\u003e, \u003ci\u003eJFK\u003c\/i\u003e, and \u003ci\u003eYou've Got Mail\u003c\/i\u003e to seal deals that made it the biggest entertainment corporation in the world. The book concludes with an analysis of the Disney-Pixar merger and the first two \u003ci\u003eToy Story\u003c\/i\u003e movies in light of the recent judicial extension of constitutional rights of the corporate person.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jerome Christensen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0804778639\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780804778633\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Stanford University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/30\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 6.90w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 07\/01\/2012","brand":"Jerome Christensen","offers":[{"title":"Paperback","offer_id":43926232105215,"sku":"9780804778633","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_1fcc294e-c0ef-477d-baa2-21e19f09c179.jpg?v=1681081932","url":"https:\/\/www.whiterainbookhouse.com\/products\/americas-corporate-art-jerome-christensen-9780804778633","provider":"WR Book House","version":"1.0","type":"link"}