{"product_id":"amos-ilgenfritz-and-the-penny-gregory-brickner-9781735142555","title":"Amos Ilgenfritz and the Penny Squeeze: Defend Your Margins to Fund Growth from the Inside","description":"\u003cp\u003e\u003cb\u003eAmos Ilgenfritz and the Penny Squeeze\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eDefend Your Margins to Fund Growth from the Inside\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eAmos Ilgenfritz runs a healthy company. Sales are strong. He has raised prices twice and the market paid. By every story a business owner tells himself, he is winning. Then he pulls eight quarters of his income statement and sees the truth. Revenue is climbing. Margin is not. Every dollar he won with higher prices has been spent before it reached the bottom line, absorbed by costs that grew quietly while no one was watching.\u003c\/p\u003e\u003cp\u003eHe needs ten million dollars to build the next generation of his agricultural robots. An investment banker offers the easy path: outside capital, fast money, a partner in the room. Amos's team recoils. They do not want to sell a piece of the company. So Amos sets out to fund the future from inside the business he already owns, by spending with discipline instead of spending out of habit.\u003c\/p\u003e\u003cp\u003eWhat follows is the story of a company learning the difference between cutting costs and cutting the right costs. Suggestion-box savings turn up the coffee and miss the real money. A standard cost review hurts the company in ways the income statement cannot show. Amos discovers that not every dollar is the same. Some are pure waste. Some, sitting right beside them on the page, hold up the entire business. Telling them apart changes everything.\u003c\/p\u003e\u003cp\u003eDrawing on the Theory of Constraints and zero-based budgeting, \u003ci\u003ePenny Squeeze\u003c\/i\u003e shows how to find the one place in any company that sets the pace for the whole operation, cut hard everywhere else without flinching, invest at the constraint without apology, and fund growth one disciplined increment at a time, on your own cash, on your own terms.\u003c\/p\u003e\u003cp\u003eEach chapter ends with a Field Note, a one-page tool ready to use. The book closes with the Penny Squeeze Toolkit, a fifty-two-point playbook covering everything from the margin-math worksheet to the constraint test to the recurring-cost audit.\u003c\/p\u003e\u003cp\u003ePractical, plain-spoken, and immediately usable. The money you need is already inside the company. This book is how to find it.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gregory Brickner\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1735142557\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781735142555\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Olga Press, LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/23\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 134\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.29d","brand":"Gregory Brickner","offers":[{"title":"Paperback","offer_id":49084241674495,"sku":"9781735142555","price":11.75,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/amos-ilgenfritz-and-the-penny-gregory-brickner-9781735142555","provider":"WR Book House","version":"1.0","type":"link"}