{"product_id":"an-alternative-globalization-vincenzo-cicchelli-9789004754225","title":"An Alternative Globalization: Global Generations, Cultural Commodities, and Soft Power from East Asia to the World","description":"What do \"The Way of the Dragon\" (1972), \"Mario Bros\" (1983), \"The Great Wall\" (2016), and \"Squid Game\" (2021) have in common? These are the titles of cultural goods from East Asia. Following Hong Kong martial arts films and Japanese cultural products, South Korean pop culture is making its mark, while Chinese investment in digital industries is becoming massive. This volume plunges the reader into the discovery of this alternative pop culture by analyzing its historical dynamics, questioning the soft power associated with its success, examining the strategies put in place by intermediaries to favor it, and investigating its reception among global generations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Vincenzo Cicchelli\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9004754229\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789004754225\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Brill\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/23\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 440\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 6.10w x 1.00d","brand":"Vincenzo Cicchelli","offers":[{"title":"Hardcover","offer_id":48997208162559,"sku":"9789004754225","price":157.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/an-alternative-globalization-vincenzo-cicchelli-9789004754225","provider":"WR Book House","version":"1.0","type":"link"}