{"product_id":"an-approach-for-examining-the-irkwon-jeong-9783639160871","title":"An approach for examining the third-person effect hypothesis","description":"This book is based on the theoretical framework that third-person perceptions are largely influenced by motivational components and cognitive ability, which vary by perceivers (the self-based approach) and comparison targets (the other-based approach), and the relationship between them (the self-other relationship-based approach). Specifically, this book examines how third-person perception differs by comparison targets, called the other-based approach, when a specific group is exclusively relevant or irrelevant to a particular media message. The findings summarized this book have important implications for future studies about the relationship between the perceptual components and behavioral components of the third-person effect. In conclusion, communication researchers should account for the variance of the third-person perception by the comparison target when they predict which behavior to examine as a measurement of the behavior third-person effect.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Irkwon Jeong\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3639160878\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783639160871\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e VDM Verlag\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/29\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 168\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.39d","brand":"Irkwon Jeong","offers":[{"title":"Paperback","offer_id":44073643999487,"sku":"9783639160871","price":73.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0a4dc79f-aef4-41f2-af4c-ce7c5d94c124.jpg?v=1685449044","url":"https:\/\/www.whiterainbookhouse.com\/products\/an-approach-for-examining-the-irkwon-jeong-9783639160871","provider":"WR Book House","version":"1.0","type":"link"}