{"product_id":"an-audience-of-one-jamie-turner-9781264268542","title":"An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-To-One Marketing","description":"\u003cp\u003e\u003cb\u003eThe breakthrough marketing strategy today's leading companies are using to change consumer behavior and drive revenue to the bottom line\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eOne-to-one marketing is the breakthrough strategy today's top brands are using to generate meaningful conversations with customers on an individual basis, helping them grow their revenue while understanding and even anticipating consumer behavior. But with that enormous potential comes a common pitfall: Alienating customers who value their privacy.\u003c\/p\u003e\u003cp\u003eIn\u003ci\u003e An Audience of One\u003c\/i\u003e, internationally recognized marketing experts Jamie Turner and Chuck Moxley reveal the secrets to implementing a strategy that allows you to use important data while respecting consumers' privacy concerns. In chapter after chapter of real-life cases and primary research, you'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhich brands are using one-to-one marketing, and how they leverage it for growth\u003c\/li\u003e\n\u003cli\u003eThe important role privacy plays in a one-to-one marketing campaign\u003c\/li\u003e\n\u003cli\u003eWhat fears consumers have about privacy--and how address those concerns\u003c\/li\u003e\n\u003cli\u003eHow to calculate the ROI of a one-to-one marketing campaign\u003c\/li\u003e\n\u003cli\u003eWhy the traditional sales funnel no longer works--and what's replacing it\u003c\/li\u003e\n\u003cli\u003eSurprising insights about how the customer journey can be leveraged to grow sales\u003c\/li\u003e\n\u003cli\u003eHow to create consumer profiles--without invading your customers' privacy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003eIf you're a marketing professional, C-level executive, an entrepreneur or leader in any consumer-facing business, understanding one-to-one marketing--and learning how to use it properly--is critical to your brand's success. \u003ci\u003eAn Audience of One \u003c\/i\u003ewill give you the in-depth understanding you need and provide a hands-on, actionable roadmap to take your marketing to the next level.\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jamie Turner, Chuck Moxley\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1264268548\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781264268542\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/22\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.13h x 6.30w x 1.34d","brand":"Jamie Turner","offers":[{"title":"Hardcover","offer_id":44055588307199,"sku":"9781264268542","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_056a57ad-d1d7-497b-8f0c-dbf5cf940d87.jpg?v=1685036654","url":"https:\/\/www.whiterainbookhouse.com\/products\/an-audience-of-one-jamie-turner-9781264268542","provider":"WR Book House","version":"1.0","type":"link"}