{"product_id":"an-insiders-guide-to-building-bruce-katcher-9780814414361","title":"An Insider's Guide to Building a Successful Consulting Practice","description":"\u003cp\u003e\u003cstrong\u003eDo you relish your independence and autonomy? Are you looking for a job that makes use of your energy and expertise? This invaluable resource is the guide you need top get started.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIndustrial psychologist, consultant, speaker, and author Bruce Katcher combines his years of experience and insights with real stories from a range of other independent consultants to guide you on your journey of growing a consulting practice--whether they're beginners just starting up or veterans looking for new ways to invigorate their businesses.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eAn Insider's Guide to Building a Successful Consulting Practice\u003c\/em\u003e, you'll learn simple yet powerful strategies for success, including how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eidentify a market and narrow your focus;\u003c\/li\u003e\n\u003cli\u003emake a smooth transition from employee to independent consultant;\u003c\/li\u003e\n\u003cli\u003esell effectively even if you've never sold before;\u003c\/li\u003e\n\u003cli\u003eestablish visibility through speaking, writing, and networking;\u003c\/li\u003e\n\u003cli\u003eset prices based on value;\u003c\/li\u003e\n\u003cli\u003edevelop a marketing strategy;\u003c\/li\u003e\n\u003cli\u003eand divide your time between marketing and delivering your services.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith applicable data and tangible advice gleaned from the survey results of professionals in a diverse range of industries, you'll not only learn how to keep plenty of work in your pipeline--you'll be able to adapt your consulting practice to thrive in any market.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bruce Katcher\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0814414362\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780814414361\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amacom\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/10\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.80h x 6.00w x 0.80d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 04\/01\/2011 pg. 100","brand":"Bruce Katcher","offers":[{"title":"Paperback","offer_id":44046522220799,"sku":"9780814414361","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2ebb39e2-8793-47b7-8705-fa665a537ab6.jpg?v=1684985031","url":"https:\/\/www.whiterainbookhouse.com\/products\/an-insiders-guide-to-building-bruce-katcher-9780814414361","provider":"WR Book House","version":"1.0","type":"link"}