{"product_id":"an-introduction-to-film-and-joseph-richie-9781032029948","title":"An Introduction to Film and TV Production: From Concept to Market","description":"\u003cp\u003eThis streamlined, step-by-step guide provides students and newcomers in the field of media with an overview of the complete production process, from conceiving of an idea to marketing the final product.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eReaders will learn what it takes to create a concept, develop it, and then market and sell it. Chapters discuss pitching, producing, marketing visionary concepts, financing, and distributing content. Focused on traditional and non-traditional platforms including social media, websites, and online advertising, this book explores currently evolving media platforms, ideas, and practices and provides examples of how to navigate these unique creative processes. Interviews with business executives offer insider tips and tricks to creating a marketable project.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eIn this book, you will learn how to: \u003c\/p\u003e \u003cul\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eDistinguish between a \"great idea\" and a \"marketable idea.\"\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eCondense your concept into an effective \"elevator pitch.\"\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eBuild a basic business plan.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eCreate a marketing strategy, be it traditional, digital, or both.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eEstablish a personal brand and portfolio that will grab the right attention.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThis book will be of great help to the student, independent filmmaker, and content creator looking to understand the process of getting their work produced, distributed, and marketed.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joseph Richie, Karen Russell, Airielle J. Taylor\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032029943\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032029948\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/29\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.48d","brand":"Joseph Richie","offers":[{"title":"Paperback","offer_id":44076240601343,"sku":"9781032029948","price":48.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_04b19fcc-e2d8-4aa6-8597-d103bda4a2db.jpg?v=1685463921","url":"https:\/\/www.whiterainbookhouse.com\/products\/an-introduction-to-film-and-joseph-richie-9781032029948","provider":"WR Book House","version":"1.0","type":"link"}