{"product_id":"an-introduction-to-k-pop-and-joanne-miyang-cho-9783031988271","title":"An Introduction to K-Pop and Bts: Hybridity and Transcultural Reimaginings","description":"\u003cp\u003eThis Palgrave Pivot examines a key area of the Korean Wave or Hallyu, which stands for the global popularity of South Korean popular culture that started in the 1990s. While K-dramas (Korean dramas) have found many viewers throughout Asian countries and some Western countries in recent years, K-pop (Korean popular music) has had broader appeal not only to Asian audiences, but also American (North and South), European, and Middle-Eastern audiences.\u003c\/p\u003e \u003cp\u003eThis book's unique contribution is to provide a concise and succinct analysis of K-pop from transcultural perspectives through its most famous example, BTS. The first chapter contextualizes K-pop within the Korean Wave movement. The second and third chapters provide a history of K-Pop, spanning from Seo Taiji and Boys in the early 1990s to the present (including BTS and Blackpink), and presents K-pop as a glocalized phenomenon. The fourth, fifth, and sixth chapters critically examine the most prominent band in the K-pop world, BTS, and the unique connections to their transnational fandom called ARMY.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joanne Miyang Cho,Tessa C. Lee\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3031988272\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783031988271\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/29\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 177\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.41h x 6.19w x 0.63d","brand":"Joanne Miyang Cho","offers":[{"title":"Hardcover","offer_id":47425605337343,"sku":"9783031988271","price":44.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_370bd126-ce30-4d5c-a8bc-f7421ae524ab.jpg?v=1761540370","url":"https:\/\/www.whiterainbookhouse.com\/products\/an-introduction-to-k-pop-and-joanne-miyang-cho-9783031988271","provider":"WR Book House","version":"1.0","type":"link"}