{"product_id":"an-omnichannel-strategic-framework-aleck-chao-hung-lin-9786203202205","title":"An Omnichannel Strategic Framework","description":"Very few studies have investigated omnichannel strategies with a focus on the Micro Cultural and Creative Industry. Thus, this book hopes to raise awareness of this vital issue. The new omnichannel strategic framework and the concepts advanced in the following chapters are aimed at enhancing current business and commerce practices and explicating new thoughts on how to operate cultural and creative firms with a global outlook. At the time of writing in 2020, the Covid-19 pandemic remains serious and many micro firms or local businesses are struggling because of it. In the last part of this book, some additional management suggestions are proposed for the operators of local firms, with a view to helping them if they should find themselves in encountering difficult circumstances, whether at present or in the future.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Aleck Chao Hung Lin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 6203202207\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9786203202205\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e LAP Lambert Academic Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/06\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.42d","brand":"Aleck Chao Hung Lin","offers":[{"title":"Paperback","offer_id":43944932868351,"sku":"9786203202205","price":50.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_62a83347-7c9f-4c83-a15f-11882fefc46f.jpg?v=1681505803","url":"https:\/\/www.whiterainbookhouse.com\/products\/an-omnichannel-strategic-framework-aleck-chao-hung-lin-9786203202205","provider":"WR Book House","version":"1.0","type":"link"}