{"product_id":"analysing-media-texts-andrew-burn-9780826464705","title":"Analysing Media Texts","description":"\u003cp\u003eAndrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andrew Burn,David R. Parker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 082646470X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780826464705\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Continuum\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 104\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.43h x 5.49w x 0.34d","brand":"Andrew Burn","offers":[{"title":"Paperback","offer_id":48621807042815,"sku":"9780826464705","price":46.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/analysing-media-texts-andrew-burn-9780826464705","provider":"WR Book House","version":"1.0","type":"link"}