{"product_id":"analysis-of-variance-experimental-design-dawn-iacobucci-9798372929395","title":"Analysis of Variance, Experimental Design, and Multivariate ANOVA, 3e","description":"This book covers Analysis of Variance (ANOVA) (i.e., how to analyze data from an experiment), variants of experimental design, and multivariate ANOVA. Chapters include: 1) Review of Basic Statistics, 2) One-Way ANOVA, 3) Two-Way, Three-Way, and Higher-Order ANOVA, 4) Effect Sizes, 5) Contrasts and Simple Effects, 6) Fixed vs. Random Effects, Expected Mean Squares, 7) Experimental Designs, 8) Repeated Measures, 9) Analysis of Covariance, 10) Unbalanced Designs, 11) SAS, 12) Matrix Algebra, 13) Intro to Multivariate and T2, 14) MANOVA Intro, 15) Multivariate Contrasts, and 16) MANOVA for Repeated Measures. \u003cp\u003e\u003c\/p\u003eAbout the Author: Dawn Iacobucci is Professor of Marketing at Vanderbilt University (previously Kellogg, 1987-2004, Arizona, 2001-2002, and Wharton, 2004-2007). Her research has been published in the \u003ci\u003eJournal of Marketing\u003c\/i\u003e, the \u003ci\u003eJournal of Marketing Research\u003c\/i\u003e, \u003ci\u003eHarvard Business Review\u003c\/i\u003e, the \u003ci\u003eJournal of Consumer Psychology\u003c\/i\u003e, \u003ci\u003eMarketing Science\u003c\/i\u003e, \u003ci\u003ePsychometrika\u003c\/i\u003e, \u003ci\u003ePsychological Bulletin\u003c\/i\u003e, \u003ci\u003eSocial Networks\u003c\/i\u003e, etc. She was editor of the \u003ci\u003eJournal of Consumer Psychology\u003c\/i\u003e and the \u003ci\u003eJournal of Consumer Research\u003c\/i\u003e, and she edited \u003ci\u003eNetworks in Marketing\u003c\/i\u003e and \u003ci\u003eKellogg on Marketing\u003c\/i\u003e. She is author of \u003ci\u003eMarketing Management 6th ed.\u003c\/i\u003e, \u003ci\u003eMediation Analysis\u003c\/i\u003e, \u003ci\u003eMarketing Models: Multivariate Statistics and Marketing Analytics\u003c\/i\u003e 4th ed., and coauthor with Gilbert Churchill on the lead \u003ci\u003eMarketing Research\u003c\/i\u003e text, 13th ed.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dawn Iacobucci\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8372929394\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798372929395\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/08\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 302\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 8.00w x 0.63d","brand":"Dawn Iacobucci","offers":[{"title":"Paperback","offer_id":44213109391615,"sku":"9798372929395","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b5e82934-c57c-4183-b0cb-a82bf47095fd.jpg?v=1692112126","url":"https:\/\/www.whiterainbookhouse.com\/products\/analysis-of-variance-experimental-design-dawn-iacobucci-9798372929395","provider":"WR Book House","version":"1.0","type":"link"}