{"product_id":"analysts-on-analyst-relations-chris-holscher-9798856695235","title":"Analysts on Analyst Relations: Practical Secrets for Winning Big","description":"\u003cp\u003eAnalysts on Analyst Relations is a\u003ci\u003e \u003c\/i\u003ecomprehensive and practical guide to launching and operating a world-class analyst relations (AR) program. It incorporates the collective insights of over 50 successful, top-of-their-field analysts - voices often missing in the AR conversation. Contributing analysts represent top-of-the-market firms, from the giants that dominate like Gartner, Forrester, and IDC, to the critical one-person analyst shops that wield influence beyond their size.\u003c\/p\u003e\u003cp\u003eIn this substantially extended second edition, author Robin Schaffer adds more topics and more analysts to the conversation. You'll find new chapters that delve into category creation, the impact of AI, and the analyst-investor ecosystem. In addition, co-author Chris Holscher contributes a detailed chapter about how startups use AR as a key success factor. Finally, there's a cringeworthy yet entertaining new chapter on AR war stories\u003c\/p\u003e\u003cp\u003eAnalysts on Analyst Relations is filled with challenges, aspirations, and advice on building strong relationships and presenting your company in the most positive light. It is an easy and enlightening read, with profitable insights for all, from the experienced analyst relations professional to the uninitiated startup founder.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris Holscher, Robin Schaffer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8856695235\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798856695235\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/29\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.47d","brand":"Chris Holscher","offers":[{"title":"Paperback","offer_id":44254760141055,"sku":"9798856695235","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_da5342fa-d181-48d8-8662-a30780c14b71.jpg?v=1694614218","url":"https:\/\/www.whiterainbookhouse.com\/products\/analysts-on-analyst-relations-chris-holscher-9798856695235","provider":"WR Book House","version":"1.0","type":"link"}