{"product_id":"analytics-john-thompson-9781634622370","title":"Analytics: How to Win with Intelligence","description":"\u003cp\u003e\u003cstrong\u003eLearn how big data and other sources of information can be transformed into valuable knowledge - knowledge that can create incredible competitive advantage to propel a business toward market leadership. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLearn through examples and experience exactly how to pick projects and build analytics teams that deliver results. Know the ethical and privacy issues, and apply the three-part litmus test of context, permission, and accuracy.\u003c\/p\u003e\u003cp\u003eWithout a doubt, data and analytics are the new source of competitive advantage, but how do executives go from hype to action? That's the objective of this book - to assist executives in making the right investments in the right place and at the right time in order to reap the full benefits of data analytics.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Thompson, Shawn Rogers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1634622375\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781634622370\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Technics Publications\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/04\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 172\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.37d","brand":"John Thompson","offers":[{"title":"Paperback","offer_id":43984779706623,"sku":"9781634622370","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0d0a8731-2f46-4766-b0bb-6e3475f5155f.jpg?v=1683274132","url":"https:\/\/www.whiterainbookhouse.com\/products\/analytics-john-thompson-9781634622370","provider":"WR Book House","version":"1.0","type":"link"}