{"product_id":"analyzing-childrens-consumption-behavior-jony-haryanto-9781522509936","title":"Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations","description":"To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children's consumption behavior.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jony Haryanto,Luiz Moutinho\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1522509933\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781522509936\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/30\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 292\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.69d","brand":"Jony Haryanto","offers":[{"title":"Hardcover","offer_id":47425309049087,"sku":"9781522509936","price":165.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0fef72a5-3df2-43b0-a886-679b3123f708.jpg?v=1761538349","url":"https:\/\/www.whiterainbookhouse.com\/products\/analyzing-childrens-consumption-behavior-jony-haryanto-9781522509936","provider":"WR Book House","version":"1.0","type":"link"}