{"product_id":"analyzing-decision-making-jordan-j-louviere-9780803927575","title":"Analyzing Decision Making: Metric Conjoint Analysis","description":"\u003cp\u003eThis volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods and the statistical techniques drawn from it, are the core of this monograph. Also described are applications of the model in marketing, psychology, economics, sociology, planning, and other disciplines, all of which relate to forecasting the decision-making behavior of individuals. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jordan J. Louviere\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0803927576\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780803927575\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications, Inc\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/1988\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 96\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.20d","brand":"Jordan J. Louviere","offers":[{"title":"Paperback","offer_id":48065137115391,"sku":"9780803927575","price":51.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a64a9e5d-8358-452a-bbfa-d0c8b43328c4.jpg?v=1768673238","url":"https:\/\/www.whiterainbookhouse.com\/products\/analyzing-decision-making-jordan-j-louviere-9780803927575","provider":"WR Book House","version":"1.0","type":"link"}