{"product_id":"analyzing-the-cultural-diversity-of-juan-miguel-alc-ntara-pilar-9781466682627","title":"Analyzing the Cultural Diversity of Consumers in the Global Marketplace","description":"The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Juan Miguel Alc疣tara-Pilar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1466682620\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466682627\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/30\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.82lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.94d","brand":"Juan Miguel Alc疣tara-Pilar","offers":[{"title":"Hardcover","offer_id":44065771979007,"sku":"9781466682627","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_021bca15-0309-458a-9724-690219943900.jpg?v=1685403401","url":"https:\/\/www.whiterainbookhouse.com\/products\/analyzing-the-cultural-diversity-of-juan-miguel-alc-ntara-pilar-9781466682627","provider":"WR Book House","version":"1.0","type":"link"}