{"product_id":"anthropomorphism-and-animism-in-advertising-malgorzata-karpiska-krakowiak-9781041108849","title":"Anthropomorphism and Animism in Advertising: Persuasive Tactics and the Influence on Consumer Behavior","description":"\u003cp\u003eThis book is the first to systematically differentiate anthropomorphism (seeing a product as human) and animism (seeing a product as alive), providing clear definitions and empirical evidence. It offers valuable new insights for scholars across advertising, marketing, and consumer psychology in particular.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Malgorzata Karpińska-Krakowiak\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1041108842\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781041108849\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/16\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 158\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.92lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.44d","brand":"Malgorzata Karpi\u0026#324;ska-Krakowiak","offers":[{"title":"Hardcover","offer_id":48487367409919,"sku":"9781041108849","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3f85943f-58ef-404c-80fc-307c950438ed.jpg?v=1778060079","url":"https:\/\/www.whiterainbookhouse.com\/products\/anthropomorphism-and-animism-in-advertising-malgorzata-karpiska-krakowiak-9781041108849","provider":"WR Book House","version":"1.0","type":"link"}