{"product_id":"any-insights-yet-chris-kocek-9780989284936","title":"Any Insights Yet?: Connect the dots. Create new categories. Transform your business.","description":"\u003cp\u003eInsights are like unicorns. They are mysterious and elusive. Powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. Any Insights Yet? demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet? provides a dynamic step-by-step process for connecting the dots between data, observations, and human truths, resulting in powerful insights that can breathe new life into your brand and give your business a long-term competitive advantage.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this fast-paced, 2-hour read, you'll discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe key characteristics of a true, transformative insight\u003c\/li\u003e\n\u003cli\u003eProven techniques and provocative questions for building a better insight\u003c\/li\u003e\n\u003cli\u003eSimple methods to stress-test your insight and turn it into an actionable idea\u003c\/li\u003e\n\u003cli\u003eHow to write and sell an insight so that it can inspire others and transform your brand\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris Kocek\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 098928493X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780989284936\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Yellow Bird Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/19\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 178\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.81h x 5.06w x 0.38d","brand":"Chris Kocek","offers":[{"title":"Paperback","offer_id":44311482335487,"sku":"9780989284936","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_86d18e1c-6828-4363-9c36-7caa06c3c732.jpg?v=1695723009","url":"https:\/\/www.whiterainbookhouse.com\/products\/any-insights-yet-chris-kocek-9780989284936","provider":"WR Book House","version":"1.0","type":"link"}