{"product_id":"anyone-not-everyone-corey-quinn-9798989695102","title":"Anyone, Not Everyone: A Proven System To Escape Founder-Led Sales","description":"\u003cp\u003eDiscover a proven, easy-to-follow system to escape agency founder-led sales!\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"Anyone, Not Everyone\" provides a simple solution to a big problem that digital agency owners face: serving too many types of clients. In it, leading agency advisor Corey Quinn guides readers through his proven 5-step process, helping them transform from a generalist agency to a vertical market specialist.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eNo fluff, no BS... just straightforward and effective tactics that will transform your agency.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe techniques you're about to learn are the same ones that have helped hundreds of founders at successful agencies scale their businesses, create more freedom, and dominate their market.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this step-by-step guide, you'll learn: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Specialization Strategy: \u003c\/strong\u003eUnlike the vague advice to \"niche down,\" Deep Specialization is a highly strategic, methodical process transforming agencies from Founder-led to Business-led. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Power of Specialization: \u003c\/strong\u003eHow specializing in a vertical market can lead to faster growth and higher client retention rates.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdentification of Vertical Markets: \u003c\/strong\u003e Process to identify and choose the right vertical for your agency's specialization.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSales and Marketing for Vertical Markets: \u003c\/strong\u003e Best practices and strategies tailored for specific verticals to attract your best-fit clients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffective Positioning \u0026amp; Messaging: \u003c\/strong\u003eHow to communicate your specialized agency's value proposition effectively to your target vertical.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResource and Hiring Strategies: \u003c\/strong\u003e The in-house or outsourced team resources you'll need and where to find them quickly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-life Success Stories: \u003c\/strong\u003eConcrete examples to illustrate the benefits and practical application of the Deep Specialization strategy.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFilled with exercises and examples from agency owners who have used this strategy, the book offers pragmatic advice on how to apply this strategy to your agency.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAre you ready to unleash the power of Deep Specialization?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eGo ahead and grab your copy of Anyone, Not Everyone now to get started today!\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Corey Quinn\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798989695102\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Reframe Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/02\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 278\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.07lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.75d","brand":"Corey Quinn","offers":[{"title":"Hardcover","offer_id":45065002221823,"sku":"9798989695102","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5a67fed0-a8db-448a-bdbd-8298ce0843c9.jpg?v=1712125378","url":"https:\/\/www.whiterainbookhouse.com\/products\/anyone-not-everyone-corey-quinn-9798989695102","provider":"WR Book House","version":"1.0","type":"link"}