{"product_id":"apis-daniel-jacobson-9781449308926","title":"Apis: A Strategy Guide: Creating Channels with Application Programming Interfaces","description":"\u003cp\u003eProgrammers used to be the only people excited about APIs, but now a growing number of companies see them as a hot new product channel. This concise guide describes the tremendous business potential of APIs, and demonstrates how you can use them to provide valuable services to clients, partners, or the public via the Internet. You'll learn all the steps necessary for building a cohesive API business strategy from experts in the trenches. \u003c\/p\u003e\u003cp\u003eFacebook and Twitter APIs continue to be extremely successful, and many other companies find that API demand greatly exceeds website traffic. This book offers executives, business development teams, and other key players a complete roadmap for creating a viable API product. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eLearn about the rise of APIs and why your business might need one \u003c\/li\u003e\n\u003cli\u003eUnderstand the roles of asset owners, providers, and developers in the API value chain \u003c\/li\u003e\n\u003cli\u003eBuild strategies for designing, implementing, and marketing your product \u003c\/li\u003e\n\u003cli\u003eDevise an effective process for security and user management \u003c\/li\u003e\n\u003cli\u003eAddress legal issues, such as rights management and terms of use \u003c\/li\u003e\n\u003cli\u003eManage traffic and user experience with a reliable operating model \u003c\/li\u003e\n\u003cli\u003eDetermine the metrics you need to measure your API's success \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Daniel Jacobson, Greg Brail, Dan Woods\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1449308929\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781449308926\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/24\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 146\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.17h x 7.01w x 0.32d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 04\/01\/2012 pg. 195","brand":"Daniel Jacobson","offers":[{"title":"Paperback","offer_id":43989839249663,"sku":"9781449308926","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_47424381-83ee-4f7d-aa53-f8e950eb4609.jpg?v=1683301656","url":"https:\/\/www.whiterainbookhouse.com\/products\/apis-daniel-jacobson-9781449308926","provider":"WR Book House","version":"1.0","type":"link"}