{"product_id":"applicability-of-commodity-classification-theory-leland-taylor-9783836458252","title":"Applicability of Commodity Classification Theory to Internet Retail Marketing","description":"In general, commodity classification theory has served as the basis for consumer marketing theory for more than 80 years. This dissertation project examines the development of the theory and tests it's continued applicability to today's Internet retail marketing environment.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Leland Taylor\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 383645825X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783836458252\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e VDM Verlag Dr. Mueller E.K.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/04\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 152\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.33d","brand":"Leland Taylor","offers":[{"title":"Paperback","offer_id":48446422417663,"sku":"9783836458252","price":63.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_480f0005-45a8-4cb5-b3db-feb54b24bd75.jpg?v=1777224524","url":"https:\/\/www.whiterainbookhouse.com\/products\/applicability-of-commodity-classification-theory-leland-taylor-9783836458252","provider":"WR Book House","version":"1.0","type":"link"}