{"product_id":"application-of-gaming-in-new-pratika-mishra-9781522587781","title":"Application of Gaming in New Media Marketing","description":"The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Pratika Mishra\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1522587780\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781522587781\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/18\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 344\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.72d","brand":"Pratika Mishra","offers":[{"title":"Paperback","offer_id":47425313997055,"sku":"9781522587781","price":165.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d5321f5e-cf99-4b1d-ba86-d75df053e439.jpg?v=1761538382","url":"https:\/\/www.whiterainbookhouse.com\/products\/application-of-gaming-in-new-pratika-mishra-9781522587781","provider":"WR Book House","version":"1.0","type":"link"}