{"product_id":"applied-business-analytics-for-the-alfonso-berumen-9798293622610","title":"Applied Business Analytics for the Rest of Us: A Practical Guide to Executing Business Analytics Projects that Create Value","description":"\u003cp\u003eIn a world where data is everywhere but value creation from data projects remains challenging, Applied Business Analytics for the Rest of Us offers a clear, actionable path to turning data into real business value, without needing a PhD or a million-dollar budget.\u003c\/p\u003e\u003cp\u003eWritten for professionals, entrepreneurs, and students alike, this practical guide demystifies business analytics by focusing on execution over theory. Whether you're leading your first analytics project or looking to better structure your approach, you'll learn how to ask the right questions, analyze data, and deliver insights that drive better decision-making.\u003c\/p\u003e\u003cp\u003eDrawing on real-world experience from consulting and teaching graduate-level courses, Dr. Alfonso Berumen provides practical strategies for defining business problems, identifying relevant data, choosing accessible tools, and translating results into strategic recommendations.\u003c\/p\u003e\u003cp\u003eInside you'll find: \u003c\/p\u003e\u003cp\u003e-Guidance on tools like Python (with examples in Google Colaboratory or Colab), BigQuery (SQL), Google Connected Sheets, and Tableau\u003c\/p\u003e\u003cp\u003e-Tips for navigating messy data, limited resources, and stakeholder communication\u003c\/p\u003e\u003cp\u003e-A focus on value creation through storytelling and actionable insights\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alfonso Berumen\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798293622610\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/06\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.54d","brand":"Alfonso Berumen","offers":[{"title":"Paperback","offer_id":47474530713855,"sku":"9798293622610","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6d656e5b-ef08-490a-bd8f-7a76b637ba17.jpg?v=1762317330","url":"https:\/\/www.whiterainbookhouse.com\/products\/applied-business-analytics-for-the-alfonso-berumen-9798293622610","provider":"WR Book House","version":"1.0","type":"link"}