{"product_id":"applied-communication-research-methods-michael-boyle-9780367178727","title":"Applied Communication Research Methods: Getting Started as a Researcher","description":"\u003cp\u003eA hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. \u003c\/p\u003e \u003cp\u003eThe second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: \u003c\/p\u003e \u003cul\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003e\n\u003cem\u003eResearch in Depth-\u003c\/em\u003eexamples of methods as applied in scholarly research \u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003e\n\u003cem\u003eReflect \u0026amp; React\u003c\/em\u003e-problems and issues that promote reflection and discussion \u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003e\n\u003cem\u003eVoices from Industry\u003c\/em\u003e-Q\u0026amp;As with professionals working in communication industries \u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003e\n\u003cem\u003eEnd-of-Unit Activities\u003c\/em\u003e-exercises that reinforce concepts and content \u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e \u003cp\u003eThe text is ideally suited to both undergraduate and graduate courses in mass communication research methods.\u003c\/p\u003e \u003cp\u003eOnline resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com\/cw\/boyle. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Boyle, Mike Schmierbach\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367178729\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367178727\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/02\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 460\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 8.00w x 1.20d","brand":"Michael Boyle","offers":[{"title":"Paperback","offer_id":44126209638655,"sku":"9780367178727","price":69.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_586204ca-136f-45ce-9872-0c438c063d8c.jpg?v=1687446878","url":"https:\/\/www.whiterainbookhouse.com\/products\/applied-communication-research-methods-michael-boyle-9780367178727","provider":"WR Book House","version":"1.0","type":"link"}