{"product_id":"applied-marketing-analytics-using-python-gokhan-yildirim-9781529684162","title":"Applied Marketing Analytics Using Python","description":"It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.\u003cbr\u003e \u003cbr\u003e Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. \u003cbr\u003e \u003cbr\u003e Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eDr Gokhan Yildirim\u003c\/strong\u003e is an Associate Professor of Marketing at Imperial College Business School, London.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eDr Raoul V. K?bler \u003c\/strong\u003eis an Associate Professor of Marketing at ESSEC Business School, Paris.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gokhan Yildirim, Raoul V. K?bler\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1529684161\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781529684162\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/12\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 284\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Gokhan Yildirim","offers":[{"title":"Paperback","offer_id":46465672937727,"sku":"9781529684162","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d66defc6-3fbb-4882-a293-c1c1d2a15438.jpg?v=1736346947","url":"https:\/\/www.whiterainbookhouse.com\/products\/applied-marketing-analytics-using-python-gokhan-yildirim-9781529684162","provider":"WR Book House","version":"1.0","type":"link"}