{"product_id":"applied-minds-guru-madhavan-9780393239874","title":"Applied Minds: How Engineers Think","description":"\u003cp\u003eDubai's Burj Khalifa--the world's tallest building--looks nothing like Microsoft's Office Suite, and digital surround sound doesn't work like a citywide telecommunication grid. Yet these engineering feats have much in common.\u003c\/p\u003e\u003cp\u003eApplied Minds explores the unique visions and mental tools of engineers to reveal the enormous--and often understated--influence they wield in transforming problems into opportunities. The resulting account pairs the innovators of modern history--Thomas Edison, the Wright brothers, Steve Jobs--with everything from ATMs and the ZIP code system to the disposable diaper.\u003c\/p\u003e\u003cp\u003eAn engineer himself, Guru Madhavan introduces a flexible intellectual tool kit called \u003cem\u003emodular systems thinking\u003c\/em\u003e as he explains the discipline's penchant for seeing structure where there is none. The creations that result from this process express the engineer's answers to the fundamental questions of design: usefulness, functionality, reliability, and user friendliness.\u003c\/p\u003e\u003cp\u003eThrough narratives and case studies spanning the brilliant history of engineering, Madhavan shows how the concepts of prototyping, efficiency, reliability, standards, optimization, and feedback are put to use in fields as diverse as transportation, retail, health care, and entertainment.\u003c\/p\u003e\u003cp\u003eEqual parts personal, practical, and profound, \u003cem\u003eApplied Minds\u003c\/em\u003e charts a path to a future where we apply strategies borrowed from engineering to create useful and inspired solutions to our most pressing challenges.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Guru Madhavan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 039323987X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780393239874\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e W. W. Norton \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/03\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.60w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 05\/01\/2015\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 05\/18\/2015\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 06\/01\/2015 pg. 130\u003cbr\u003e\u003ci\u003eDiscover\u003c\/i\u003e 09\/01\/2015 pg. 12","brand":"Guru Madhavan","offers":[{"title":"Hardcover","offer_id":44076039667967,"sku":"9780393239874","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2eaa25b2-28c4-4345-9cbc-8ade4838072a.jpg?v=1685462832","url":"https:\/\/www.whiterainbookhouse.com\/products\/applied-minds-guru-madhavan-9780393239874","provider":"WR Book House","version":"1.0","type":"link"}