{"product_id":"applying-neuroscience-to-business-practice-manuel-alonso-dos-santos-9781522510284","title":"Applying Neuroscience to Business Practice","description":"Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Manuel Alonso Dos Santos\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1522510281\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781522510284\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/25\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 354\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.83lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.81d","brand":"Manuel Alonso Dos Santos","offers":[{"title":"Hardcover","offer_id":46747650916607,"sku":"9781522510284","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5bb43df1-cefb-44c5-b990-6cbf92f3372f.jpg?v=1743584333","url":"https:\/\/www.whiterainbookhouse.com\/products\/applying-neuroscience-to-business-practice-manuel-alonso-dos-santos-9781522510284","provider":"WR Book House","version":"1.0","type":"link"}