{"product_id":"aquatic-center-marketing-judith-leblein-josephs-9781492526261","title":"Aquatic Center Marketing","description":"\u003cp\u003e\u003cb\u003eIf you need to make a big impact in promoting and growing your aquatic facility, then you need \u003ci\u003eAquatic Center Marketing\u003c\/i\u003e.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWritten by an industry veteran whose novel approach to marketing has garnered numerous national and international awards, this book delivers practical, affordable, and innovative marketing ideas for any new or existing aquatic facility, of any type and size.\u003c\/p\u003e\u003cp\u003eWhether you work for a municipal pool or a commercial property, the tried-and-tested techniques in \u003cb\u003e\u003ci\u003eAquatic Center Marketing\u003c\/i\u003e\u003c\/b\u003e can help your facility flourish: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIncrease membership\u003c\/li\u003e\n\u003cli\u003eReenergize attendance to keep guests coming back for more\u003c\/li\u003e\n\u003cli\u003eEstablish your facility's image in the community\u003c\/li\u003e\n\u003cli\u003eReinforce the value of aquatics as an enjoyable lifelong activity\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eYou'll find chapters on topics such as brand management, market development, guest communications, and how to be effective with limited funding. Learn how the design and signage in your facility can work to excite guests and keep them coming back throughout the season. Understand how to get the most out of your electronic and social media efforts and how to use fun events and themes to attract specific audiences. Then see real-life examples in case studies and stories that demonstrate the practical solutions in action.\u003c\/p\u003e\u003cp\u003eCreate memorable experiences for your guests and make your aquatic facility a success. \u003cb\u003e\u003ci\u003eAquatic Center Marketing\u003c\/i\u003e\u003c\/b\u003e is full of realistic, practical ideas that anyone managing an aquatic facility can quickly put to good use to grow the facility and increase the bottom line.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Judith Leblein Josephs\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1492526266\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781492526261\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Human Kinetics Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/12\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 6.90w x 0.60d","brand":"Judith Leblein Josephs","offers":[{"title":"Paperback","offer_id":49096926298367,"sku":"9781492526261","price":45.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/aquatic-center-marketing-judith-leblein-josephs-9781492526261","provider":"WR Book House","version":"1.0","type":"link"}