{"product_id":"archetypes-in-branding-margaret-hartwell-9781440308185","title":"Archetypes in Branding: A Toolkit for Creatives and Strategists","description":"\u003cb\u003eAn accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eCombined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: \u003cp\u003e\u003c\/p\u003e- Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers\u003cbr\u003e - Forge relationships with the myriad stakeholders that affect your business\u003cbr\u003e - Empower your team to access their creativity and innovate with integrity\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Margaret Hartwell, Joshua C. Chen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1440308187\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781440308185\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e How Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/13\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Spiral\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.60h x 11.10w x 1.50d","brand":"Margaret Hartwell","offers":[{"title":"Spiral","offer_id":44044893520127,"sku":"9781440308185","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cdf1fc48-7f5b-4de6-a899-9197f36160fa.jpg?v=1684975529","url":"https:\/\/www.whiterainbookhouse.com\/products\/archetypes-in-branding-margaret-hartwell-9781440308185","provider":"WR Book House","version":"1.0","type":"link"}