{"product_id":"architecting-experience-2nd-ed-wheeler-scot-r-9789811220104","title":"Architecting Experience (2nd Ed)","description":"\u003cp\u003eThis second edition of \u003cem\u003eArchitecting Experience\u003c\/em\u003e offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.\u003c\/p\u003e\u003cp\u003eWhether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.\u003c\/p\u003e\u003cp\u003eThis edition of \u003cem\u003eArchitecting Experience\u003c\/em\u003e develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Wheeler Scot R\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9811220107\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789811220104\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e World Scientific Publishing Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/21\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 292\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.61d","brand":"Wheeler Scot R","offers":[{"title":"Paperback","offer_id":48588046172415,"sku":"9789811220104","price":38.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/architecting-experience-2nd-ed-wheeler-scot-r-9789811220104","provider":"WR Book House","version":"1.0","type":"link"}