{"product_id":"are-we-rich-yet-amy-edwards-9780520385467","title":"Are We Rich Yet?: The Rise of Mass Investment Culture in Contemporary Britain Volume 21","description":"\u003cb\u003eAn in-depth history of how finance remade everyday life in Thatcher's Britain.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eAre We Rich Yet? \u003c\/i\u003etells the story of the financialization of British society. During the 1980s and 1990s, financial markets became part of daily life for many Britons as the practice of investing moved away from the offices of the City of London, onto Britain's high streets, and into people's homes. The Conservative Party claimed this shift as evidence that capital ownership was in the process of being democratized. In practice, investing became more institutionalized than ever in late-twentieth-century Britain: inclusion frequently meant tying one's fortunes to the credit, insurance, pension, and mortgage industries to maintain independence from state-run support systems. \u003cp\u003e\u003c\/p\u003e In tracing the rise of a consumer-oriented mass investment culture, historian Amy Edwards explains how the \"financial\" became such a central part of British society, not only economically and politically, but socially and culturally, too. She shifts our focus away from the corridors of Whitehall and towards a cast of characters that included brokers, bankers and traders, newspaper editors, goods manufacturers, marketing departments, production companies, and hundreds of thousands of ordinary men and women. Between them, they shaped the terrain upon which political and economic reform occurred. Grappling with the interactions between structural transformation and the rhythms of everyday life, \u003ci\u003eAre We Rich Yet?\u003c\/i\u003e thus understands the rise of neoliberalism as something other than the inevitable outcome of a carefully orchestrated right-wing political revolution.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Amy Edwards\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0520385462\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780520385467\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of California Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/14\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.60w x 1.40d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 02\/01\/2023","brand":"Amy Edwards","offers":[{"title":"Hardcover","offer_id":44056529076479,"sku":"9780520385467","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_df178b11-0571-48ca-a5be-74478904cf02.jpg?v=1685041814","url":"https:\/\/www.whiterainbookhouse.com\/products\/are-we-rich-yet-amy-edwards-9780520385467","provider":"WR Book House","version":"1.0","type":"link"}