{"product_id":"are-you-ford-or-ferrari-chad-jordan-9798340426819","title":"Are You Ford or Ferrari?: Positioning Basics for Busy CEOs","description":"There is one tool all businesses need to master if they want to stop missing their revenue goals, and if they want to avoid joining the 90% of businesses that fail - that tool is called Positioning. \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"Are You Ford or Ferrari?\"\u003c\/i\u003e is a concise guide where Business Strategist Sebastian D. P. Hidalgo offers essential positioning strategies to help CEOs understand how their business can thrive. You will learn: \u003cul\u003e\n\u003cli\u003eWhy traditional Sales \u0026amp; Marketing approaches fail\u003c\/li\u003e\n\u003cli\u003eHow to craft a position that attracts the right clients\u003c\/li\u003e\n\u003cli\u003eTechniques to outmaneuver larger competitors\u003c\/li\u003e\n\u003c\/ul\u003ePacked with real-world examples and actionable advice, this book will transform how you think about your company's place in the market. Missed revenue goals and growth ceilings are a thing of the past: It's time to position your business for success, so you stop blending in and focus in standing out \u0026amp; driving forward your company's vision.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chad Jordan,Sebastian D. P. Hidalgo\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798340426819\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/27\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 82\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.17d","brand":"Chad Jordan","offers":[{"title":"Paperback","offer_id":48588167839999,"sku":"9798340426819","price":11.11,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/are-you-ford-or-ferrari-chad-jordan-9798340426819","provider":"WR Book House","version":"1.0","type":"link"}