{"product_id":"art-2-start-sandeep-mehndiratta-9781638508380","title":"Art 2 Start: Startup Shastra: A 15 Sutra Entrepreneurship MBA","description":"\u003cp\u003eFor Challengers who wish to generate Ideas that sell \u0026amp; take them to the finishing line. They start with seeking an answer to: \u003cbr\u003ea. I want to start, but what, how, and where to start?\u003cbr\u003eb. I already have an idea, how can I build conviction and a business model?\u003cbr\u003ec. I am a professional in a job, can an entrepreneurial mindset help me?\u003cbr\u003ed. I am in the middle of my career, can I start something now?\u003c\/p\u003e\u003cp\u003e\"Entrepreneur\", the word itself is so inspiring and captivating that we fall in love for being one. You are driven by a dream to do something transformational. The book reveals the path to get there through start-up Shastra, which has 15 sutras, and the key being: \u003cbr\u003ea. Idea generation: Ideas that sell\u003cbr\u003eb. Fishing the Niche\u003cbr\u003ec. Value proposition\u003cbr\u003ed. Designing differentiation\u003cbr\u003ee. Business Modelling, and more \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEvery chapter moves like a story and ends with actionable takeaways. Even a professional in a job can do wonders if thinks with an entrepreneurial mindset. You can be an Entrepreneur WITHOUT leaving your job.\u003cp\u003eThe book includes: \u003cbr\u003ea. Start-up Shastra: 15 Sutras\u003cbr\u003eb. 100 trending start-ups in 10 categories\u003cbr\u003ec. Winning business models\u003cbr\u003ed. Innovative techniques\u003cbr\u003ee. Actionable takeaways\u003cbr\u003ef. Anecdotes \u0026amp; inspiring stories\u003cbr\u003eg. \u003cb\u003eFREE E-book\u003c\/b\u003e on 7 STEPS STARTUP SYSTEM\u003cbr\u003eh. \u003cb\u003eFREE Workshop\u003c\/b\u003e on OUT OF THE BOX THINKING\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sandeep Mehndiratta\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1638508380\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781638508380\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Notion Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/29\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 136\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.34lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.32d","brand":"Sandeep Mehndiratta","offers":[{"title":"Paperback","offer_id":48449929281791,"sku":"9781638508380","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_db678a57-cad0-4c27-94aa-9a13e92434a8.jpg?v=1777265520","url":"https:\/\/www.whiterainbookhouse.com\/products\/art-2-start-sandeep-mehndiratta-9781638508380","provider":"WR Book House","version":"1.0","type":"link"}