{"product_id":"art-of-persuasion-bob-burg-9780768413007","title":"Art of Persuasion: Winning Without Intimidation","description":"\u003cp\u003e\u003ci\u003eThe Art of Persuasion \u003c\/i\u003eteaches you how to get what you want when you want it. You would love to have that ability, right? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have--and shares them all with you. \u003cp\u003e\u003c\/p\u003e One trait that stands above all the rest is their ability to win people over to their way of thinking--they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. \u003cp\u003e\u003c\/p\u003e The Winning principles you will learn include: \u003cul\u003e\n\u003cli\u003eMaking People Feel Important\u003c\/li\u003e\n\u003cli\u003eEverything is Negotiable\u003c\/li\u003e\n\u003cli\u003eDealing with Difficult People\u003c\/li\u003e\n\u003cli\u003ePersuasion in Action\u003c\/li\u003e\n\u003cli\u003eWhat Sets You Apart from the Rest\u003c\/li\u003e\n\u003cli\u003eNuggets of Wisdom\u003c\/li\u003e\n\u003c\/ul\u003ePresented in everyday, clear, and often humorous language, \u003ci\u003eThe Art of Persuasion\u003c\/i\u003e leaves an impression on you that will last a lifetime--filled with one success after another\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bob Burg\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0768413001\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780768413007\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sound Wisdom\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/20\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 238\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.48h x 6.73w x 0.63d","brand":"Bob Burg","offers":[{"title":"Paperback","offer_id":44133399855359,"sku":"9780768413007","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4c157282-d0f1-44cd-bd83-88a7eceffb8e.jpg?v=1687485885","url":"https:\/\/www.whiterainbookhouse.com\/products\/art-of-persuasion-bob-burg-9780768413007","provider":"WR Book House","version":"1.0","type":"link"}