{"product_id":"artful-business-greg-stone-9781530530892","title":"Artful Business: 50 Lessons From Creative Geniuses","description":"\u003cp\u003eFeaturing a dazzling collection of color masterpieces, Artful Business gives thinking businesspeople novel tools to fire the imagination. You can turn to any page at random if you are struggling to find creative solutions.\u003c\/p\u003e\u003cp\u003eHere you will discover that Michelangelo and a modern marketing executive, or Botticelli and a brand manager, have a lot in common.\u003c\/p\u003e\u003cp\u003eIn each chapter you will see sumptuous art and stimulating ideas on facing pages, with probing questions to help you see in a way that will yield new perspectives on strategy or messaging.\u003c\/p\u003e\u003cp\u003eThe 50 chapters are divided into six sections: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProjecting Like an Artist (going beyond)\u003c\/li\u003e\n\u003cli\u003eMastering Applied Art (learning the techniques)\u003c\/li\u003e\n\u003cli\u003eEyeing The Mind, Minding the Eye (making visuals count)\u003c\/li\u003e\n\u003cli\u003eMirroring Geniuses (thinking like the great ones)\u003c\/li\u003e\n\u003cli\u003eExploiting the Everyday (using what's in front of you)\u003c\/li\u003e\n\u003cli\u003eVenturing Where Only Artists Go (traveling farther)\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Greg Stone\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 153053089X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781530530892\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/19\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 134\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.35d\u003c\/ul\u003e","brand":"Greg Stone","offers":[{"title":"Paperback","offer_id":46070295855359,"sku":"9781530530892","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bff4a766-691b-436d-b8f5-b9f7a24cfa46.jpg?v=1724242839","url":"https:\/\/www.whiterainbookhouse.com\/products\/artful-business-greg-stone-9781530530892","provider":"WR Book House","version":"1.0","type":"link"}