{"product_id":"artificial-intelligence-for-marketing-management-park-thaichon-9781032248486","title":"Artificial Intelligence for Marketing Management","description":"\u003cp\u003eArtificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThis book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThis book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Park Thaichon\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032248483\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032248486\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/10\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 206\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.07lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.56d","brand":"Park Thaichon","offers":[{"title":"Hardcover","offer_id":44123362328831,"sku":"9781032248486","price":160.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_44bffb4b-9ecb-47bb-a222-a733cb5a2fbd.jpg?v=1687430455","url":"https:\/\/www.whiterainbookhouse.com\/products\/artificial-intelligence-for-marketing-management-park-thaichon-9781032248486","provider":"WR Book House","version":"1.0","type":"link"}