{"product_id":"artificial-intelligence-in-marketing-naresh-k-malhotra-9781802628760","title":"Artificial Intelligence in Marketing","description":"Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Naresh K. Malhotra\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1802628762\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781802628760\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerald Publishing Limited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/13\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 344\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.94lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.06h x 6.06w x 0.94d","brand":"Naresh K. Malhotra","offers":[{"title":"Hardcover","offer_id":44069763186943,"sku":"9781802628760","price":148.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c8efee86-c2b7-4e5d-83fd-681e66cf14be.jpg?v=1685426342","url":"https:\/\/www.whiterainbookhouse.com\/products\/artificial-intelligence-in-marketing-naresh-k-malhotra-9781802628760","provider":"WR Book House","version":"1.0","type":"link"}