{"product_id":"ascending-growth-eve-chen-9798887964256","title":"Ascending Growth: Improve Customer Value. Drive Business Growth. Elevate Your Career.","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\"A must read for every B2B marketer...\"\u003c\/em\u003e\u003c\/strong\u003e - Thomas Barta, co-author of #1 marketing leadership book, 'The 12 Powers of a Marketing Leader\".\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eImprove Customer Value. Drive Business Growth. Elevate Your Career.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAscending Growth is a must-read book for marketers and leaders who seek proven frameworks and insights that will help Marketing ascend from revenue generator to strategic growth enabler and beyond.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe book introduces \u003cem\u003eThe Growth Experience (GX) \u003c\/em\u003e\u003c\/strong\u003emodel as a means to challenge limitations and find growth opportunities, enabling organizational alignment and seeking a \"win-win-win\" at the overlap of organizational growth, people growth, and customer growth. The authors use their combined six decades of marketing and organizational change experience to empower your success as a leader. They demystify both the \"what\" and \"how\" of growth using the \u003cstrong\u003e\u003cem\u003eRevenue Generation Value Chain (RVC)\u003c\/em\u003e\u003c\/strong\u003e and \u003cstrong\u003e\u003cem\u003eAscending Growth Method (AGM) \u003c\/em\u003e\u003c\/strong\u003eframeworks introduced in the book, and support these with frequent distinctions, real-world examples, and case studies.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAre you ready to grow?\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Eve Chen,Ljubica Radoicic,Brett Cowell\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798887964256\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Revolutionair\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/10\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 294\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.62d","brand":"Eve Chen","offers":[{"title":"Paperback","offer_id":48852256882943,"sku":"9798887964256","price":24.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/ascending-growth-eve-chen-9798887964256","provider":"WR Book House","version":"1.0","type":"link"}