{"product_id":"asia-branding-bang-nguyen-9781137489951","title":"Asia Branding: Connecting Brands, Consumers and Companies","description":"\u003cp\u003eThis core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and members of ASEAN. This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university branding and brand innovation. Looking at the relationship between companies, brands and consumers, this book highlights the need for a variety of strategic responses to meet the needs of different Asian consumers. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eAsia Branding\u003c\/i\u003e is the perfect resource for branding and international marketing undergraduate, postgraduate and MBA students looking to gain further insight into this fascinating subject.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bang Nguyen, T. C. Melewar, Don E. Schultz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137489952\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137489951\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Red Globe Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/14\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 350\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.33h x 6.29w x 0.77d","brand":"Bang Nguyen","offers":[{"title":"Paperback","offer_id":44054896476415,"sku":"9781137489951","price":79.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3e3af155-a942-4034-8602-58a54f0b3511.jpg?v=1685032612","url":"https:\/\/www.whiterainbookhouse.com\/products\/asia-branding-bang-nguyen-9781137489951","provider":"WR Book House","version":"1.0","type":"link"}