{"product_id":"asian-brand-strategy-m-roll-9781349543700","title":"Asian Brand Strategy: How Asia Builds Strong Brands","description":"This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e M. Roll\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349543705\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349543700\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 254\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.78lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.62d","brand":"M. Roll","offers":[{"title":"Paperback","offer_id":48088073306367,"sku":"9781349543700","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_053f424c-079a-4fbc-a9f9-1bec83cae27b.jpg?v=1769102955","url":"https:\/\/www.whiterainbookhouse.com\/products\/asian-brand-strategy-m-roll-9781349543700","provider":"WR Book House","version":"1.0","type":"link"}