{"product_id":"asian-brand-strategy-revised-and-m-roll-9781137359162","title":"Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia","description":"This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e M. Roll\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137359161\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137359162\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/07\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 339\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.40w x 1.10d","brand":"M. Roll","offers":[{"title":"Hardcover","offer_id":44063745048831,"sku":"9781137359162","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7966a43c-b875-4cdd-883b-ed57df5bccda.jpg?v=1685391394","url":"https:\/\/www.whiterainbookhouse.com\/products\/asian-brand-strategy-revised-and-m-roll-9781137359162","provider":"WR Book House","version":"1.0","type":"link"}