{"product_id":"asian-dimensions-of-services-marketing-esther-tang-9780789016904","title":"Asian Dimensions of Services Marketing","description":"Asian Dimensions of Services Marketing delves into the world of industry in Asia. There has been phenomenal growth in that continent's service industries over the past few decades, and this book covers several important aspects of marketing services. These include the influence of reference groups in the service industries of Singapore, and influences upon the relationship between service performance and customer satisfaction in the Thai cultural and business setting. This book also discusses perceived success factors for multinational professional service firms in South Korea, examines how store atmosphere impacts the emotional well-being of Chinese customers in a leisure service setting, and more!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Esther Tang,Ricky Chan,Susan Tai\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0789016907\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780789016904\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2002\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 138\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.38d","brand":"Esther Tang","offers":[{"title":"Hardcover","offer_id":48447558648063,"sku":"9780789016904","price":140.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f15f1f2f-2f2a-4acd-b68d-f556390b058f.jpg?v=1777233493","url":"https:\/\/www.whiterainbookhouse.com\/products\/asian-dimensions-of-services-marketing-esther-tang-9780789016904","provider":"WR Book House","version":"1.0","type":"link"}