{"product_id":"assemblage-emmanuel-probst-9781646871254","title":"Assemblage: The Art and Science of Brand Transformation","description":"\u003cb\u003e\"Probst's combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete ... \u003c\/b\u003e\u003cb\u003eA fascinating--and surprisingly fun--wide-angle look at advertising.\u003c\/b\u003e\" \u003cb\u003e--\u003c\/b\u003e\u003ci\u003e\u003cb\u003eKirkus Reviews (starred review)\u003c\/b\u003e\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e Brands can no longer force-feed us a plethora of products we don't need. To succeed, brands must transform us and the world we live in. \u003cp\u003e\u003c\/p\u003e \u003ci\u003eAssemblage\u003c\/i\u003e guides you through the art and science of creating transformative brands by combining personal, social, and cultural components. \u003cp\u003e\u003c\/p\u003e \u003ci\u003eAssemblage\u003c\/i\u003e will show you: \u003cbr\u003e \u003cul\u003e \u003cli\u003eWhy perception is the truth and how to shape people's perceptions\u003c\/li\u003e \u003cli\u003eWhy we relate to antiheroes, villains, and saviors\u003c\/li\u003e \u003cli\u003eHow brands can reassure consumers about their past, present, and future\u003c\/li\u003e \u003cli\u003eHow to leverage data and insights to deliver a personalized, human-centric consumer experience\u003c\/li\u003e \u003cli\u003eHow brands can make a positive impact on people, society, and the economy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e \u003ci\u003eAssemblage\u003c\/i\u003e is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small. \u003cp\u003e\u003c\/p\u003e \u003cb\u003eWinner of 10 Book Awards!\u003c\/b\u003e\u003cbr\u003e \u003ci\u003e\u003cb\u003e2024 LEONARD L. BERRY MARKETING BOOK AWARD SEMI-FINALIST\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e2023 AXIOM BUSINESS BOOK AWARDS BRONZE MEDAL WINNER\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e2023 ROYAL DRAGONFLY BOOK AWARD 2ND PLACE WINNER\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Emmanuel Probst\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1646871251\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781646871254\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ideapress Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/24\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.00w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 12\/15\/2022","brand":"Emmanuel Probst","offers":[{"title":"Hardcover","offer_id":48659485360383,"sku":"9781646871254","price":28.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/assemblage-emmanuel-probst-9781646871254","provider":"WR Book House","version":"1.0","type":"link"}